Advertising
Advertising can bring in enquiries quickly, but it can also spend money quietly. We plan campaigns around who you want to reach, keep you in control of the budget and review results with you.
Sound familiar?
Recognise one of these? Book a chat
Campaign sense-check
Four quick questions, no typing. You get a short test plan: one offer, one landing page, where to run it, how it would be judged and what to fix first. No figures are worked out and nothing is promised.
Illustrative example
Pick a goal, where your customers look and a test budget band to see your plan.
What changes
Possibilities we work towards with you, not promised results.
Book a chat about yoursAn example
We only publish client work with permission. Ask us for relevant examples in a meeting. How we work
Illustrative example
Made up to show the kind of change. It is not a client story.
A business wants more enquiries for one profitable service. Rather than advertising everything, a single campaign targets that service in a defined area, links to a matching page and runs for an agreed period. The review then looks at enquiries received and decides whether to continue, change or stop.
How it works
We agree which service, audience and action the campaign is for, and a budget you are comfortable with.
We prepare ads and check the landing page, and nothing goes live until you approve it.
We launch, monitor spend and adjust targeting within the agreed limits.
We look at spend, responses and enquiries with you and agree what to do next.
Questions at any step? A person replies.
Scope and price
The scope is agreed after a meeting and written into your proposal before you commit. All final quotes follow a meeting.
Proposed inclusions until your written proposal confirms them.
Anything here can be scoped and quoted separately.
Quote required
Our management fee depends on the number of platforms and campaigns and how often they are reviewed. Ad spend is separate: you pay the ad platform directly through your own ad account, and you set the limit.
That depends on your service, area and margins. We suggest a sensible starting budget and you decide.
Not always. We show what the platforms and your enquiry records report, and are clear about what cannot be proven.
You do. Campaigns run in an ad account in your business’s name, paid with your own card or billing. We are given access to manage it, and you keep the account, its history and its data if we stop working together.
No. You pay the ad platform directly through your own ad account, and you set the spending limit. Our management fee is quoted separately after a meeting.
No. Nobody can honestly promise leads, sales or a return on ad spend. We agree how a test will be judged before it starts, check it weekly, review it with you monthly and say plainly whether to continue, change or stop.
Ask us
Tell us what you want more of and what you have tried. If you sense-checked a campaign above, the plan comes with your message. A person reads every message and replies by email to arrange a chat.
Next step
Bring the service or product you most want to sell. We will say plainly whether a small test makes sense, what we would fix first and how we would judge it, with our fee quoted and your ad spend kept separate.
