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Search and AI answers (SEO and AEO)

Be easy to find, and easy to describe.

Customers look for answers before they look for suppliers. We help search engines and AI answer tools understand what you do, where you work and why it matters.

  • Quoted after a meeting
  • Demo available

Sound familiar?

Where being found goes wrong.

  • Competitors come up for the work we do, and we don’t.
  • Our site describes us in our words, not the words people search for.
  • I have no idea what AI tools tell people about us.
  • Our hours, prices and areas say different things in different places.

Recognise one of these? Book a chat

Answer preview

How might an AI answer describe you?

Three quick questions, no typing. You get an example of how a generic assistant might sum up a business like yours from what your site already shows, and what would help it say more.

Illustrative example

What kind of business are you?
Where do you work?
What do you already have?

Pick any that apply.

Your result

Pick your type of business and where you work to see an example answer.

What changes

What could change.

  • Pages that answer the questions customers actually ask.
  • Accurate, consistent business facts across your site and listings.
  • Reporting that shows sources, dates and what has changed, including what is unknown.
  • A clear view of what is known, what is not and what to do next, without promised positions.

Possibilities we work towards with you, not promised results.

Book a chat about yours

An example

Writing for the questions customers ask

We only publish client work with permission. Ask us for relevant examples in a meeting. How we work

Illustrative example

Made up to show the kind of change. It is not a client story.

A service business has one page listing everything it does. Separate, plainly written pages for each main service, with clear areas covered and answers to common questions, give search engines and AI tools something specific to understand. Results are then tracked from connected sources over time.

How it works

How we work through it with you.

  1. Step 1: Gather the questions

    We collect what customers ask and check how your site and business details appear today.

  2. Step 2: Fix the foundations

    We address technical issues, page structure and business facts that make your site harder to understand.

  3. Step 3: Improve the content

    We plan and write or edit pages that answer real questions, sharing each for your approval.

  4. Step 4: Review honestly

    We report from connected sources, note sampling limits for AI observations and agree what to do next.

Book a chat

Questions at any step? A person replies.

Scope and price

What is included, and what it costs.

The scope is agreed after a meeting and written into your proposal before you commit. All final quotes follow a meeting.

Usually included

  • Search and AI answer review
  • Technical and on-page improvements
  • Content planning and editing
  • Business facts and local presence checks where relevant
  • Periodic review with sources and dates

Proposed inclusions until your written proposal confirms them.

Not included, or needs checking

  • Guaranteed rankings or guaranteed appearance in AI answers
  • Paid advertising (see Advertising)
  • Bulk thin pages for every town or keyword
  • Writing volume beyond what is agreed

Anything here can be scoped and quoted separately.

Quote required

Quoted after a meeting

The price depends on the size and state of your site, how much content is needed and how often you want to review progress.

  • No fixed tiers: the price follows the agreed scope.
  • Scope, price and term in writing before you commit.

Questions

Practical questions.

Something not covered here? Book a chat

What is AEO?

Answer engine optimisation: helping your business publish clear, accurate explanations that AI assistants can understand and cite.

Can you guarantee page one?

No. We can improve the foundations, the content and the measurement, and report what actually changes.

How do you check AI answers?

We record the platform, question, date and what was said. A sample is a snapshot, so not appearing once does not mean you never appear.

Is the answer preview a real AI answer?

No. It is put together on this page from your ticks, using fixed example wording. Nothing is sent to a search engine or an AI tool, and nothing you pick leaves this page unless you send the form or book a chat.

Do we need SEO and AEO as separate pieces of work?

Usually not. Much of the same work helps both: clear pages, accurate business facts and answers to real questions. We explain where they differ in the chat and only scope what is useful.

Ask us

Ask about being found.

Tell us a little about the business and where you work. If you previewed an answer above, the result comes with your message. A person reads every message and replies by email to arrange a chat.

About: Search and AI answers (SEO and AEO)

Everything is required unless it says optional.

If you would rather we call.

A person replies by email. We do not add you to a mailing list.

We only use what you send to reply to you and prepare for our conversation. Read our privacy notice.

Next step

Let’s talk about how you are found.

Bring the questions your customers ask most. We will say plainly what we would fix first, what we would write and how progress would be checked, scoped and quoted.